上海人民美術出版社《藝術設計名家特色精品課程》系列叢書


叢書名: 藝術設計名家特色精品課程
作者: 熊微
頁數: 176
出版日期: 2017.05
定價: 35元
書號: 978-7-5586-0273-3

編輯推薦
本書是為藝術設計專業工作者服務的各種實用文體的介紹和寫作指導。
1)本書較為全面地覆蓋了設計的各個專業方向。
2)盡量貼近實踐操作步驟,使讀者能夠直接進行設計應用文寫作。
3)對各種設計應用文的類型、特點均進行了一定的理論歸納,使讀者能夠舉一反三,對同一類設計應用文的寫作有更深刻的認識。

內容簡介
本書是目前為止內容最為全面且豐富、結構較為清晰、實用性和針對性較強的藝術設計專業寫作指導教程,適用于各大院校藝術設計專業學生。書中包含市場調研報告、實驗報告、分析報告、田野考察報告、廣告文案、設計策劃書、設計招(投)標書、產品說明書及學術論文、設計通訊和設計教案等于藝術設計專業相關的多方面內容。本書既有不同概念和類型的理論之辯,又有詳盡的例文分析,簡便實用。

作者簡介
熊微 江西景德鎮人,清華大學美術學院設計藝術學博士,現為無錫江南大學設計學院副教授。出版《中國歷代青花畫典》、《中國歷代陶瓷款識大典》、《中國陶瓷古籍集成》等學術合著三部。研究興趣較為廣泛,在《裝飾》、《藝術百家》、《中國陶瓷》等核心刊物發表有關美術學、設計學、陶瓷史論專業學術論文若干篇。

目錄

第一章 設計應用文寫作通論······························1
第一節 設計應用文寫作的認識及價值······················1
一、應用文的基本知識···································1
二、設計應用文的類型和特點·····························2
三、構筑設計整體的重要途徑·····························3
四、設計師的素質與能力·································4
第二節 設計應用文寫作的基礎知識························6
一、觀點與材料·········································6
二、結構與語言·········································8
三、設計研究與設計應用文寫作的難度·····················9
第二章 設計調研及分析報告·····························11
第一節 設計市場調研報告·······························11
一、市場調查的特點及種類······························12
二、市場調查的過程和方法······························14
三、市場調研報告的格式和寫作方法······················18
四、例文與簡析········································20
第二節 設計消費與經濟活動分析報告·····················26
一、設計消費與經濟活動數據來源························26
二、設計消費與經濟活動分析的方法······················28
三、分析報告的格式與寫作方法··························32
四、例文與簡析········································34
第三節 設計實驗報告···································39
一、設計實驗報告的類型································39
二、設計實驗過程記錄··································40
三、設計實驗報告的格式與要求··························42
第四節 田野考察報告···································44
一、田野考察的概念和作用······························44
二、田野考察的過程····································45
三、田野考察報告的寫作································47
四、例文與簡析········································48
第三章 設計文案與常用文稿·····························53
第一節 廣告文案·······································53
一、廣告與廣告文案····································53
二、廣告文案的結構與類型······························56
三、廣告文案的寫作方法································59
第二節 設計策劃書·····································73
一、策劃與策劃書······································73
二、廣告策劃書的寫作··································79
三、廣告策劃書案例····································91
第三節 設計類招、投標書·······························96
一、招標和招標書······································96
二、招標書的結構和寫作································98
三、設計類招標書寫作及案例····························99
四、設計類投標書的寫作·······························104
五、設計類投標書的模式·······························106
第四節 設計類合同與協議書寫作························107
一、合同文本的基本結構·······························108
二、設計類合同書寫作·································109
三、設計類協議書寫作·································112
第五節 產品說明書····································116
一、產品說明書的類型及特點···························116
二、產品說明書的結構·································117
三、產品說明書的格式·································117
四、產品說明書例文···································118
第四章 設計論文與設計通訊····························120
第一節 設計學術論文··································120
一、學術論文的概念和特征·····························120
二、設計學術論文的特殊性·····························122
第二節 設計類學位論文································128
一、學位論文的特點與學術規范·························128
二、學位論文的基本結構·······························131
三、學位論文的寫作方法·······························135
四、例文與簡析·······································138
第三節 設計通訊······································144
一、設計通訊的概念與作用·····························144
二、設計通訊的類型···································145
三、設計通訊的寫作原則和要求·························147
四、例文與簡析·······································148
附錄·················································154
參考文獻·············································164
后記·················································166